For International Day against Drug Abuse and Illicit Trafficking, a highly successful Facebook campaign with enormous reach was carried out under the guidance of Dr Manuja Perera in collaboration with the Young Professional's Alliance for Health. Any student at Any Sri Lankan university was invited to take part in creating a Facebook post on the theme “Tobacco, alcohol and other substances.” and a total of 85 entries entered the competition. Posts accepted by the judge board were displayed from World No Tobacco Day (31st May) to the International Day Against Drug Abuse and Illicit Trafficking (26th June) and a certificate was awarded to all these accepted posts. Generous cash prizes were awarded to the first three places at an online awarding ceremony.